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The California of the seventies had reached pollution crisis levels. A dense cloud of brown haze lingered over major cities, which had some very serious health implications for residents, most notably babies and children. Respiratory problems, especially asthma, was increasing dramatically and health workers were becoming extremely concerned for the welfare of children from lower socio-economic areas. It turns out that the reason for this is that poorer families tended (and still do) live closer to freeways and highways, and industrial areas. While no one could claim that California's smog had vanished, it has been dramatically reduced. This is because the California Government gave the gasoline companies an ultimatum. These multi-million dollar, multi national companies were told that if they wanted to operate in California, then they would have to make their fuel burn more efficiently and cause less pollution. Those companies, like Shell and Chevron, had no problem complying with this mandate. You see, they already had the technology to do exactly that. The reason they had not used it was simple: When gasoline burns more efficiently, cars will get better fuel economy. The result is that they will not have to fill up so often; the result for the gas company is that they would sell less. They did not want consumers to get cheaper petrol, which in effect they would because they would spend less each week, month or year on fuel costs, even if the price at the pump remained unchanged. So they made fuel more fuel efficient, but only just enough to comply with the emissions standards in California. What's great is that now you can tap into this technology to get its full benefits. Not only will you greatly reduce the exhaust pollution from you vehicle (because your engine is burning the fuel more efficiently), but your car will actually run better because it will become self-lubricating and self-cleaning. This will increase your engine's life and get an increase in mileage per gallon of at least 19%! At today's prices, this equates to an 80 cents per gallon saving. Thousands of Americans are using this technology, marketed as Ethos Fuel Reformulator (FR), but many others are wary because they have been taken for a ride by buying "fuel additives" in the past. Fuel reformulators are not like these products, and is only available from specially selected distributors. To easily see how much unburnt gas is generated by your engine, run your finger around the inside of your tail pipe (make sure its not hot first!). Your finger will be covered in black smudge. This is what's left of gas that has not combusted - and you paid for it. Around 20% of the fuel you buy goes out your tail pipe as carbon waste. Bad for the environment, even worse for your pocket. Can you afford to waste $8 of every $40 fill you do?
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